Privacy Policy

EFFECTIVE AS OF JANUARY 1, 2025

BuyRack.com is strongly committed to protecting your privacy. This Privacy Policy discloses how we collect, use, and share information we gather about you on BuyRack.com's website, through SMS communications, and the choices you have regarding our use of and your ability to correct the information. This Privacy Policy applies to BuyRack.com's website and SMS communications. We hope that this disclosure will enhance your experience and reinforce the trust that you place in BuyRack.com's products and services.

Information Collected

Information Collected Online

Most of the information provided by BuyRack.com is offered without our collecting any personally identifiable information from you. In order to maximize your experience and to provide you with enhanced products and services, however, BuyRack.com will collect personally identifiable information (e.g., name, e-mail address, phone number, etc.) and demographic data (e.g., zip code, gender, birth date, interests, etc.) that you voluntarily supply to us. Although you are not required to disclose any personally identifiable information to us, portions of our website, SMS services, and other specialized services may be unavailable to you without such information.

When you make a purchase or sign up for one of our premium services, we will also collect your billing address, phone number, and credit card information. Some other examples of instances when we collect personally identifiable information include when you:

  • Complete a survey
  • Register for a promotion, contest, or sweepstakes
  • Make a purchase from our online store
  • Send us an email message or complete an inquiry form to receive additional information
  • Participate in an online forum or community
  • Sign up to receive SMS communications, such as text message alerts or promotions

Information Collected via SMS Communications

When you opt in to receive SMS communications from BuyRack.com, such as product alerts, promotions, or order updates, we collect your phone number and any other information you provide during the opt-in process. You may opt in to SMS communications by providing explicit consent through our website, during checkout, or by texting a designated keyword to a specified number. We will only send SMS messages to users who have explicitly opted in, and you may opt out at any time by following the instructions provided in the SMS messages (e.g., texting "STOP" to unsubscribe).

How We Use Your Information

We use the information you provide to help fulfill your request or in connection with the operation of the website and SMS services, for example, to service your account, conduct a transaction that you have requested, display information and advertisements that match your interests and profile, or notify you if you've won a contest or sweepstakes. For SMS communications, we may use your phone number to send you transactional messages (e.g., order confirmations, shipping updates) or promotional messages (e.g., special offers, product alerts) based on your preferences.

We may also use this information to improve the functionality of the website and SMS services or compile demographic statistics about our users and their use of these services. We may on occasion combine information about you that we have with information we obtain from other parties to enhance our ability to market to you those products or services that may be of interest to you.

How We Share Your Information

One of the most valuable assets of our business is you. Except as described below, BuyRack.com does not rent, sell, or share personally identifiable information about you with other people or nonaffiliated companies.

BuyRack.com and Its Affiliates

At various points, we may provide you with the opportunity to opt in to receive special offers from BuyRack.com and its affiliates via email or SMS. If you choose to opt in, BuyRack.com and its affiliates will use your personally identifiable information to inform you of other products or services available from BuyRack.com and its affiliates, including BuyRack.com and Jaken Corporation.

Companies Offering Promotions, Products, or Services

At times, we will provide you with the opportunity to opt in to receive promotions, products, or services from third-party sponsors via email or SMS. With your permission, BuyRack.com will periodically send to you, via email or SMS, offers and promotions from our third-party sponsors, which we select based upon your interests or user profile. We do not share your personally identifiable information with the third-party sponsors—we do the mailing or messaging for them. You will always have the opportunity to opt out of receiving future offers by following the unsubscribe link included with each email or texting "STOP" for SMS communications.

In other instances, we provide you with the opportunity to receive products and services directly from specifically identified third parties through our website. In these instances, you must explicitly consent to receive each offer. When you explicitly agree to receive offers from specific third parties, your personally identifiable information is shared with the specific third party to enable them to provide you with the offer you have requested. We are not responsible for the information collection practices of these third parties, and all information provided is governed by the Privacy Policies of these third parties. You should review the Privacy Policies of these parties before supplying personally identifiable information to them.

Third-Party Processors

When you submit your personal information on the BuyRack.com website or through SMS communications, it may be shared with a selected third party in connection with the operation of the website, SMS services, or the provision of services to you ("Third-Party Processors"). These Third-Party Processors may include, for example, companies that operate our online store, process credit card information or handle shipping for BuyRack.com, deliver materials to you via email, SMS, or postal service, and who organize, administer, process, and/or analyze data on our behalf to help us provide more relevant offers to you and to eliminate the delivery of duplicate offers as well as correcting and/or updating users' data based on information we provide them. All personally identifiable information provided to Third-Party Processors is used by them only to carry out the service they are providing for BuyRack.com. The data we provide to Third-Party Processors is securely stored and maintained by them so that it can be accessed when needed for future purposes, and all such Third-Party Processors are contractually bound by us to keep the information confidential.

Links to Other Websites

Like many websites on the Internet, BuyRack.com links to pages located on websites maintained by various other entities. In some cases, you may link to pages of other websites that are framed with elements of BuyRack.com, such as in the header or footer. The URL will identify the site you are visiting. These sites are not bound by our Privacy Policy, and we are not responsible for their information collection practices. The Privacy Policies of other organizations may differ from ours, for example, with respect to the level of security, use of cookies, and collection, use, and disclosure of personally identifiable information.

Purchase or Sale of Businesses

BuyRack.com continually looks for ways to improve our business, including purchasing or selling all or part of a business or company. If we buy or sell a business, databases containing personally identifiable information will likely be transferred as part of the sale. If we buy a business, we will honor the requests of that business' former customers regarding their personally identifiable information. If, in connection with a sale, there will be material changes to the way personally identifiable information is used, affected consumers will be notified via email or SMS and will be given the opportunity to opt out.

Other Limitations on Privacy

Other than as set forth above and in this section, you will receive notice from us when information about you might go to third parties, and you will have an opportunity to choose not to share the information. We may provide personally identifiable information without your permission (i) pursuant to judicial or other government subpoenas, warrants, or orders or otherwise to comply with law; (ii) where BuyRack.com believes the rights, property, or an individual's safety or security is at risk; (iii) if we find that your actions violate our Legal Restrictions and Terms of Use; or (iv) where otherwise required by law.

Email a Friend

If you choose to use our service that allows you to email a page of our site to a friend, in most circumstances we do not have access to and do not collect any personally identifiable information regarding you or your friend. On certain pages of the site, we need to have access to your and your friend's email addresses temporarily to send the email due to technical requirements. This information is deleted as soon as the email is sent and is not used for any other purpose.

IP Addresses, Cookies, Web Beacons, GIFs, and Information Saved by Other Technologies

BuyRack.com and Third-Party Processors acting on our behalf use various Internet technologies to manage our website operations and track usage behavior to tailor information and advertisements to make your visits more enjoyable and meaningful. These Internet technologies include:

  • IP Addresses: Random numbers assigned to individual computers that BuyRack.com uses to administer our website and help diagnose problems with our servers.

  • Cookies: Small electronic files transferred from our website to your hard drive. Cookies enable BuyRack.com to recognize repeat visitors, track usage behavior, and facilitate your access to and use of our site. Cookies are also used to serve advertisements on our site. If you wish, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this by resetting your browser (such as Firefox, Chrome, Safari, or Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. If you turn cookies off, however, you won't have access to many of the features that make your experience more efficient, and some of our services will not function properly.

  • Web Beacons (sometimes called single-pixel GIFs): Electronic images that allow BuyRack.com to count users who have visited certain web pages we wish to track. For example, BuyRack.com may include web beacons in promotional email messages or SMS campaigns to count how many messages have been opened and acted upon. Web beacons may also be placed by our advertising partners on BuyRack.com web pages to help determine the effectiveness of Internet advertising campaigns.

Information collected via IP address, cookie, and web beacon technologies is not personally identifiable. However, if you choose to provide BuyRack.com with personally identifiable information, this information may be linked to the data stored in these technologies. In addition, we may share aggregate (not individual) site usage statistics and demographic information and other non-personally identifiable information with advertisers and other third parties, but this information will not include any personally identifiable information. Personal information about you as an individual will not be provided to any third party without your consent, except under the circumstances described above in the "Third-Party Processors," "Purchase or Sale of a Business," and "Other Limitations on Privacy" sections. BuyRack.com contracts with certain Third-Party Processors to track, analyze, and report data about the usage of our website and SMS services using these Internet technologies.

Use of Cookies, Web Beacons, and Other Technologies by Advertisers, Ad Networks, and Ad-Serving Networks

You should be aware that if you choose to opt out through any of these sites, this does not opt you out of being served advertising. The ads will just not be targeted to you by any party from which you have opted out.

Opting Out, Corrections, and Cancellations

If you receive an offer or promotion from BuyRack.com or a third party related to BuyRack.com via email or SMS, you must have opted in. To ensure we have your consent, we make sure that each email or SMS sent to you by BuyRack.com presents the additional opportunity to opt out of receiving future messages. For SMS communications, you can opt out by texting "STOP" or following the unsubscribe instructions provided in the message. If you have registered with us and have obtained a password, you may reset your password, update your personally identifiable information, correct any information, make changes to your preferences, unsubscribe from any email or SMS subscriptions, or opt out of any services by accessing your BuyRack.com profile online or by contacting us directly.

Children's Privacy

BuyRack.com is committed to protecting the safety and privacy of young people using the Internet and SMS services. We do not knowingly collect personally identifiable information from children under the age of 13 and believe that children should get their parents' or guardians' consent before giving out any personally identifiable information. Our website may contain links to third-party websites geared toward children. The linked sites are not under the control of BuyRack.com. We are not responsible for the contents of any linked site or any link contained in a linked site, nor are we responsible for the privacy practices of the operators of those sites with respect to children. We strongly encourage parents and guardians to review the Privacy Policies of all linked sites.

Our Commitment to Security

Keeping the information you provide to BuyRack.com secure is important to us. We have put in place appropriate physical, electronic, and managerial procedures designed to protect and safeguard your data. Of course, although BuyRack.com uses standard industry practices to protect your personally identifiable information, we cannot guarantee that your communications with our website or SMS services will never be unlawfully intercepted or that your personally identifiable information will never be unlawfully accessed by third parties.

Changes to the Privacy Policy

BuyRack.com reserves the right to alter our Privacy Policy as business needs require. If we decide to change our Privacy Policy, we will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. All changes to this policy will be posted on our website prior to the time they take effect. In the event that we make material changes to the way personally identifiable information is used, affected consumers who have provided us with an email address or phone number will be notified via email or SMS and will be given the opportunity to opt out.